• Public Relations Manager

    Job Locations US-IL-Chicago | US-WI-Milwaukee
    Job ID
    2018-2334
    Category
    Marketing
  • Overview

    Create lasting, positive impact.


    By considering Wipfli LLP, you’ve decided to go beyond the ordinary public accounting and consulting firm. At Wipfli, we create positive impact and lifetime relationships by leading and working with an outward mindset. As a member of our team, you will be inspired to think freely and follow your passion, grow as a professional by developing your skills and commit to serving our clients and communities with honesty and integrity.


     


    Wipfli has a broad national footprint with offices coast to coast — and we’re still growing! As an associate, you’ll have access to skill development and career opportunities, whether you want to move up or transition into another area of specialty. You’ll also have the flexibility and technology to work wherever you are, whether it’s at home or in our clients’ offices, or switching Wipfli offices if you’re looking to move across the country.


     


    Join a company focused on giving back to the greater good — at Wipfli, we’re committed to supporting the communities we do business in. To learn more about our volunteer efforts, who we are and what we do, visit wipfli.com.  


     


    Wipfli LLP is currently seeking an Public Relations Manager. Under the direction of the Creative Lead, the Public Relations Manager strategically plans and organizes the public relations program for the Firm to create and maintain a favorable public image, grow brand visibility through press mediums and generates external opportunities to increase thought leadership, in accordance with Firm policies and procedures.

    Responsibilities


    • Develop and execute an integrated external communication strategy to drive public and industry-specific awareness of key Firm initiatives.

    • Coordinate all public relations efforts to meet needs, objectives, and policies of the Firm.

    • Establish and maintain good-natured, cooperative relationships with the news media, clients, and local communities

    • Assist in raising brand awareness in the Firm’s current footprint and drive awareness in new markets.

    • Write press releases about the Firm, distribute accordingly and maintain a press release database.

    • Identify and manage article and quote opportunities in national, local and trade-specific publications to expand national presence of the Firm.

    • Assist in the overall marketing communication strategy, working with internal communications and content development teams to align messaging and ensure an integrated approach to growth initiatives.

    • Collaborate with digital team to leverage press mentions, releases, blogging, social media and related strategies from an SEO perspective. Identify opportunities for strategic link building and viral strategies to help drive firm web traffic and highlight key leaders.

    • Utilize outreach tools for link analysis, prospecting, and locating contact information to acquire backlinks, tracking and reporting

    Qualifications

    Minimum Education Requirements


    Bachelors Degree in Communications, Marketing, Journalism, or related field


     


    Previous Experience


    Requires 5+ years of job related experience


     


    Specific experience required


    Requires demonstrated knowledge in the areas of public relations, media and communications


     


    Abilities


    Ability to plan, prioritize, and organize work effectively


    Ability to balance many projects simultaneously


    Ability to work under pressure and time deadlines


    Ability to analyze data and recommend solutions


    Ability to maintain an innovative outlook


    Ability to clearly define, explain and implement the PR strategy and design successful marketing and business development activities


    Ability to craft a storyline and flex angle as needed


    Ability to identify strategic brand visibility opportunities


    Ability to deliver all assigned activities on-time and within budget


    Ability to have an “integrated view” of activities that support growth strategies


    Ability to evoke creative and innovative thinking from others


    Ability to influence peers and/or individuals higher in rank


    Ability to demonstrate initiative, resourcefulness, accuracy, persistence and dependability


    Ability to share lessons learned and best practices


    Requires strong organizational skills


     


    Communication


    Requires strong oral and written communication skills


    Requires a keen sensitivity to relationship management and development


    Requires discretion and discernment for industry-specific sensitivities


    Requires excellent professional presentation skills


     


    Technology


    Proficient in Word, Excel, and Outlook


    Experience with distribution wire and PR-specific programs (i.e. PR Newswire, Business Wire, , etc.)


    Familiarity with press engagement tools (i.e. Meltwater, HARO, etc.)


    Basic understanding of metadata and SEO a plus


     


    Recruiting Process


     


    Our recruiting team will guide you through our evaluation and interviewing process. We will communicate an update on your status as soon as possible.


     


    The recruiting team member guiding you through this process is Dan Anderson, and you can find him on LinkedIN Here. He is based in our Rockford, IL office and looks forward to guiding you through this process.


     


    Follow Wipfli LLP through social media and online at the links below.


     


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    Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, citizenship status, veteran status, disability, or any other characteristics protected by federal, state, or local laws.

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