• Content Manager

    Job Locations US-IL-Chicago
    Job ID
    2019-2636
    Category
    Marketing
  • Overview

    Create lasting, positive impact.

    By considering Wipfli LLP, you’ve decided to go beyond the ordinary public accounting and consulting firm. At Wipfli, we create positive impact and lifetime relationships by leading and working with an outward mindset. As a member of our team, you will be inspired to think freely and follow your passion, grow as a professional by developing your skills and commit to serving our clients and communities with honesty and integrity.

     

    Wipfli has a broad national footprint with offices coast to coast — and we’re still growing! As an associate, you’ll have access to skill development and career opportunities, whether you want to move up or transition into another area of specialty. You’ll also have the flexibility and technology to work wherever you are, whether it’s at home or in our clients’ offices, or switching Wipfli offices if you’re looking to move across the country.

     

    Join a company focused on giving back to the greater good — at Wipfli, we’re committed to supporting the communities we do business in. To learn more about our volunteer efforts, who we are and what we do, visit wipfli.com.  

     

    Wipfli LLP is looking for a Content Manager to plan, develop and execute content strategies for a variety of external and internal platforms, including firm collateral, social and digital channels, website, intranet, multimedia/videos, email marketing campaigns and print and digital advertisements, among others. 

    Responsibilities

     

    • Lead and facilitate the development of content to support overall brand goals, timely delivery and budget allocations
    • Oversee all content development created by internal and external (freelance) writers, including but not limited to: company blog, social media, thought leadership pieces and white papers, emails, public relations messaging, firm collateral, advertisements, press releases and video scripts, among others
    • Source and manage internal and external resources, such as subject matter experts, partners, clients and freelance writers
    • Serve as lead copywriter and copyeditor on key projects
    • Ensure that all print and digital content and communications are consistent with the firm’s brand voice, style and language guidelines
    • Provide strategic support and guidance to develop editorial and communications calendars across all platforms (both external and internal) to support the firm’s goals and big-picture content strategies, in collaboration with other members of the team
    • Work in tandem with marketing account managers and business developers to arrange the distribution of content and communications to appropriate audiences
    • Maintain project plans and workflows throughout the content-development process, and integrate them within the editorial and communications calendars to establish organized, reasonable and efficient timelines
    • Review and refine content created by the Copywriting Specialist, Internal Communications Specialist and freelance writers, and provide editorial guidance to ensure said pieces are relevant and aligned with the firm’s brand voice, style and tone
    • Inform and train partners, associates and others who submit content on brand best practices and guidelines to ensure complete consistency across all pieces
    • Manage time effectively and handle high volumes of work in a deadline-driven environment, delegating, as necessary, to direct reports (Copywriting Specialist and Internal Communications Specialist), freelance writers and proofreading staff
    • Collaborate with digital team to: ensure keywords and SEO best practices are accounted for within writing best practices and followed; provide voice, tone and editing direction for social media and email communications; monitor social and digital channels to ensure they are being followed.
    • Cultivate and maintain strong relationships with the firm’s partners and associates, with the ability to collaborate on content initiatives and strategies to achieve goals
    • Develop an innate understanding of the nuances between Wipfli’s various industry and service line offerings and their respective audiences, and ensure this knowledge is shared with all writing resources
    • Coordinate closely with the compliance and legal team, when appropriate, to ensure all content and communications adhere to regulatory standards and guidelines

    Additional Responsibilities:  

    • Update and enhance job knowledge by participating in educational opportunities, reading professional publications, attending relevant seminars/conferences and maintaining personal networks

    Qualifications

    Minimum Education Requirements

    Requires a Bachelor’s Degree in Marketing or Communications

     

    Specific experience required  

    Requires excellent writing, editing, communication and analytical skills, with high attention to detail

    Understanding of the nuances between various types of communication (internal vs. external, regional vs. national, industry-specific vs. general brand awareness, etc.)

     

    Experience preferred but not required

    6+ years of job-related experience

    Background in business writing and editing

    Experience in developing messaging and ad copy for B2B and B2C marketing campaigns

     

    Abilities:

    Ability to plan, prioritize and organize work effectively
    Ability to balance many projects simultaneously and delegate where appropriate
    Ability to work under pressure and time deadlines
    Ability to analyze data and recommend solutions
    Ability to interact with high-level managers

    Ability to manage direct reports and freelance writers in terms of creative direction and also day-to-day workload

    Ability to cultivate and shape writing talent in a way that encourages growth and consistency

     

    Technology

    Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.)

    Working knowledge of Adobe Acrobat
    Basic knowledge of HTML and SEO, as they relate to blogging

    Experience with online project management systems, such as Wrike, Workfront, Slack, Trello, etc.

     

    Additional Skills preferred but not required:
    Experience with website management systems

    Working knowledge of Prezi, social media platforms and WordPress publishing

     

    Our recruiting team will guide you through our evaluation and interviewing process. We will communicate an update on your status as soon as possible. The recruiting team member guiding you through this process is Jane Welch, and you can find her on LinkedIN Here. She is based in our Chicago, IL office and looks forward to guiding you through this process.

     

    Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, citizenship status, veteran status, disability, or any other characteristics protected by federal, state, or local laws.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Don’t See Your Dream Job? Connect With Us!

    Don't see a current position posted for your area of interest, specialty, or are not ready to formally apply at this time?

    Use the Connect with us feature to forward your information to a member of our recruiting team. We will reach out to you very soon and will also keep you posted on any new positions as they become available.